For ASSA ABLOY marketing teams

Turn brand strategy into published authority.

Path2 gives AI the full context behind every piece of content — your brand guardrails, business goals, and expert knowledge — then keeps a human in the loop at every stage. So what gets published is on-brand, accurate, and built to win topical authority.

ASSA ABLOY users sign in with single sign-on and go straight in. External partners and reviewers use a username and password.

Generic AI writes generic content. Path2 changes the inputs.

Most AI tools start from a blank prompt. Path2 starts from everything that makes your content yours — brand voice, the personas you write for, the journeys they travel, and verified expert knowledge — so the drafts you get are already grounded, on-brand, and ready for review. You stay in control of every decision along the way.

The right context, at every station

Every Path2 journey runs on four connected lines — brand guardrails, business goals, expert knowledge, and human review — the context AI needs at every stop. Follow a content opportunity from raw brand strategy all the way to reviewer-approved, publish-ready content.

Hover any station or line to see how Path2 delivers value there

Tap any station to see how Path2 delivers value there.

Brand managerBA managerExpertReviewer

HumanAI + Human

Four lines, one connected workflow

Each line of the Path2 network maps to a capability your team relies on — working together towards a shared goal.

Brand foundation

Define your brand once — research, tone of voice, guardrails, and personas — and every downstream draft inherits it automatically.

From opportunity to content

Turn business-area research and customer journeys into concrete content opportunities, briefs, and AI-assisted drafts you can refine.

Knowledge & topical authority

Capture expert interviews, insights, and references so the AI writes from real subject-matter knowledge — and you build authority that ranks.

Human in the loop

Send any draft for review, leave comments, apply suggested fixes, and get a clear reviewer verdict before anything is approved. Compliance built in.

Grounded in facts, not guesses

Path2 builds your content from verified inputs — captured from experts, scored for confidence, and audited by an adversarial reviewer before anything ships.

Every persona and customer journey carries a confidence score that grows as you verify it. References, claims and quotes from your knowledge bank lift the score — and the AI proposes the sources you should add next, so your content plan is grounded in facts, not guesses.

Persona confidence

4 personas

Angie the Architect82%

Sam the Security manager65%

Frank the Facilities manager48%

Bob the Builder91%

Suggested: add an interview reference to lift Frank past 50 %

Once a draft exists, an adversarial AI extracts every claim it makes and flags the high-risk ones — unsubstantiated, brand-sensitive, or off-message — so reviewers know exactly where to look before approving.

Draft v3 · adversarial audit

3 high-risk

ASSA ABLOY products cut break-in attempts by 73 % in the average commercial setting, with a 5-year warranty on every cylinder and installation in under 30 minutes.

High-risk · unsubstantiated
“cut break-in attempts by 73 %” — no internal source on file.
Verified
“5-year warranty on every cylinder” — matches commercial catalogue.
High-risk · scope
“installation in under 30 minutes” — product-specific; needs scoping.

Drop in a Teams recording and Path2 transcribes it, extracts the claims and the most quotable lines, and links every insight back to its source in the recording. Hours of expert conversation become citeable knowledge in minutes.

Teams interview · 24:13

Processed

07:42

Extracted claims

03:14Retrofit installs run 40 % faster than new-build on average.
11:02Compliance audits are the #1 driver in regulated industries.

Quotable

We win when we make the building safer overnight — not next quarter.

Talk to any persona — or pin them to a specific customer journey — and they answer in character, drawing on their pains, gains, decision drivers and the journey stage they’re in. Upload a brief, a draft, or a competitor’s asset and the persona reviews it from their point of view.

Angie the Architect

On journey · New office build

Live

Pains · 3Gains · 4Drivers · 2Stage · evaluation

What would make you switch from your current door supplier on the downtown office build?

Realistic specs early, certified BREEAM credit and a one-page comparison vs. our current spec. We’re in evaluation — slipping the deadline is more expensive than the doors.

Drop in: brief, draft or competitor asset — Angie reviews it in character